How a Web Company Builds SEO-Friendly Websites from Day One

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The prospect of launching a new website is both exciting and overwhelming for small business owners. It is easy to assume that building a site and getting it to show up in Google search results are two separate things. They really are not. If a business owner waits until after launching his new site to think about Search Engine Optimization (SEO), he already lags the competition. A professional web company knows this, which is just one reason small business owners should consider working with one.

Pixsan, a San Diego SEO company, looks at a website like a house. In home construction, the most important things – like wiring and plumbing – are hidden behind the walls. They must be installed before the walls even go up. The same thing applies to websites. SEO is one of those things built-in from the ground up. It is hidden behind the aesthetics, but it is still there and extremely important.

Engineering a Logical Crawl Path

Search engines find and analyze websites using crawlers. These automated tools look at everything from site architecture to internal links to meta tags. If the site structure is messy, a crawler can get lost. The site will not appear in search engine results. How do the professionals solve this problem?

Pixsan says a reputable web company will design a flat architecture. This means that every piece of information a user might want is available with just a few clicks from the homepage. Flat architecture benefits both human users and crawlers in that it makes sites much easier to navigate. Designing a flat architecture is essentially engineering a logical crawl path that helps boost SEO efforts.

Mobile-Friendly Design a Must

SEO is not dependent only on keywords. There are other factors that Google and its competitors rely on to rank websites. Among them is responsiveness. Website responsiveness is defined as a site’s ability to effectively adapt regardless of the device on which it is being viewed. A responsive site will work flawlessly whether it is viewed on a laptop, desktop PC, phone, or tablet.

Why does this matter to SEO? Because more than half of all web users rely on their phones to access the internet. Google knows this, which is why it introduced its mobile-first search engine years ago. Mobile-first is now the default search engine standard.

For a professional web company looking to maximize SEO, mobile-friendly design is a priority. Mobile friendliness is an expectation among search engines. A site that is not mobile-friendly fails the SEO ‘sniff test’. It will not rank well.

Search Engines Rank for Speed

Yet another non-keyword ranking factor is page speed. The major search engines know full well that modern internet users are impatient. Users simply abandon slow-loading pages in favor of faster ones. Therefore, there is an expectation that web developers will take the necessary steps to make their pages as fast as possible. Slow pages don’t do well from an SEO perspective.

Generating the Right Content

Finally, Pixsan says a web company can make a site SEO-friendly from day one by generating the right kind of content. Modern content must be easily readable by AI-powered crawlers. Content must satisfy the new standards by which AI-driven search engines and conversational agents respond to users. So that means developers need to think about more than keywords. Their content must answer questions, provide factual information, etc.

A lot has changed about SEO-friendly web design over the last 5-10 years. Small business owners aren’t expected to keep up. They don’t have to because web companies do it for them.